FOUNDED BY ANNA LE · COPENHAGEN × HỒ CHÍ MINH CITY
A tea ritual brand born between two worlds.
FROM ANNA LE
Fase began between Vietnamese roots and Scandinavian ease.
I grew up around women who knew care as something practical and deeply felt. A warm cup. A quiet kitchen. A way of noticing the body before the world asked for more.
Fase is my way of carrying that feeling forward — not as nostalgia, and not as a promise to fix her. As a ritual. A cup between rush and rhythm.
— Anna Le, founder
TWO WORLDS
Vietnamese roots. Scandinavian ease.
The East is felt in the detail. The North is felt in the restraint. Fase brings them together through tea, texture, rhythm, and the quiet intelligence of phases.
THE EAST — THE DETAIL
Tea brewed slowly. Steam against the face. The meal shared across the table.
THE NORTH — THE RESTRAINT
Linen on wood. A quiet room. The small gesture that says enough.
CULTURAL CARE
Our roots are credited carefully.
Our Vietnamese roots live in founder perspective, ritual memory, tea culture, and sensory detail. Where ingredients, sourcing, or traditions are named, they must be credited carefully and described honestly.
WAITLIST
Be among the first to enter the ritual.
Fase opens with four phase-inspired tea rituals. Join the waitlist for first access and quiet letters from the world behind Fase.